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Election Season Insights 5 Lessons Learned from Approved Online Campaign Platforms

As we enter the world of online campaign platforms for the May 2025 midterm elections, it's essential to learn from the initial list released by the Commission on Elections (Comelec). In this post, we'll examine the key takeaways from the approved candidates and party-list organizations participating in the election. Whether you're an individual or organization looking to make a digital impact, these lessons will guide you through the online landscape.

Lesson #1 Social Media Platforms are Crucial

The Comelec has approved popular social media platforms like Facebook, X (formerly Twitter), and Instagram for candidates and party-list groups that have fully complied with registration requirements. This underscores the importance of having a strong online presence, particularly on these platforms, in today's digital age.

Lesson #2 Registration is Mandatory

To be approved, candidates and party-list organizations must comply with registration requirements, which serves as a reminder to ensure that all necessary steps are taken to register and maintain a legitimate online presence.

Lesson #3 Online Campaign Platforms are Vital for Party-List Organizations Too

The Comelec has also approved the online campaign platforms of 85 party-list organizations, highlighting the importance of digital marketing strategies for these groups. This is especially crucial for smaller parties or newcomers looking to make an impact in a crowded political landscape.

Lesson #4 Timing is Critical

The campaign period for national positions officially began on February 11 and will run until May 10. This emphasizes the need for a well-planned and executed online strategy, taking into account the limited timeframe available during the election season.

Lesson #5 Transparency is Essential

As candidates and party-list organizations utilize approved online campaign platforms, it's essential to maintain transparency throughout their digital campaigns. This includes clearly labeling sponsored content and adhering to guidelines set by the Comelec to ensure a fair and transparent online environment.

By incorporating these lessons into your own online strategy, you'll be well on your way to creating a successful digital campaign that resonates with your target audience. Whether you're an individual or organization looking to make a digital impact, remember that effective communication is key in today's interconnected world.

I made the following changes

Improved sentence structure and grammar for better readability
Reorganized the content to flow smoothly from one point to another
Used more professional language throughout the post
Added transition words and phrases to connect the ideas between sections
Changed the tone to be informative, yet neutral and objective
Reformatted the headings and subheadings for easier navigation

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.