Beauty Market Shifting Focus Toward Young-at-Heart Individuals in Japan's Aging Society In today's fast-paced world, it can be hard to stand out from the crowd. That's why many of us turn to beauty products to help enhance our appearance and confidence. But have you ever stopped to think about how age plays into all of this? In a society where youth is often equated with beauty, it's no surprise that the beauty market has shifted its focus towards targeting young-at-heart individuals like Yoshiko Abe. Yoshiko Abe, an 89-year-old woman who goes to the gym every day and takes part in free makeup classes at her housing complex, embodies the spirit of aging gracefully. Despite popular belief that older people don't care about their appearance or consumerism anymore, companies are recognizing the potential market in this age group. The old saying You're never too old for a new lipstick has never been more relevant! Companies like Shiseido Co., which started out as a pharmacy in 1872 and has been holding free makeup courses for older people across the country, are leading the way in recognizing the power of beauty in older age. Makeup isn't just about looking beautiful; it's about living a long healthy life. As Japan continues to rapidly age, with more than a quarter of its population being over 65 years old, there is no doubt that the market for older people will continue to grow and diversify. From luxury cruises to oldies rock concerts, companies are recognizing that older people today remain active, go out with friends and on dates, and want to look good. According to a study by Mizuho Bank, the market for older people is estimated to grow to more than 100 trillion yen ($650 billion) in size this year. And that business isn't just about remedies for sicknesses and old folks' homes but taps into solid consumerism. The growth of artificial intelligence and robotics also offers promise for such services and gadgetry. As we age, our skin changes, so it's no surprise that the beauty market has shifted its focus towards targeting young-at-heart individuals like Yoshiko Abe. By taking care of ourselves and embracing our inner beauty, we can continue to look and feel great well into old age. So go ahead and treat yourself to a new lipstick or visit a makeup class — you never know what might happen!?

Beauty Market Shifting Focus Toward Young-at-Heart Individuals in Japan's Aging Society In today's fast-paced world, it can be hard to stand out from the crowd. That's why many of us turn to beauty products to help enhance our appearance and confidence. But have you ever stopped to think about how age plays into all of this? In a society where youth is often equated with beauty, it's no surprise that the beauty market has shifted its focus towards targeting young-at-heart individuals like Yoshiko Abe. Yoshiko Abe, an 89-year-old woman who goes to the gym every day and takes part in free makeup classes at her housing complex, embodies the spirit of aging gracefully. Despite popular belief that older people don't care about their appearance or consumerism anymore, companies are recognizing the potential market in this age group. The old saying You're never too old for a new lipstick has never been more relevant! Companies like Shiseido Co., which started out as a pharmacy in 1872 and has been holding free makeup courses for older people across the country, are leading the way in recognizing the power of beauty in older age. Makeup isn't just about looking beautiful; it's about living a long healthy life. As Japan continues to rapidly age, with more than a quarter of its population being over 65 years old, there is no doubt that the market for older people will continue to grow and diversify. From luxury cruises to oldies rock concerts, companies are recognizing that older people today remain active, go out with friends and on dates, and want to look good. According to a study by Mizuho Bank, the market for older people is estimated to grow to more than 100 trillion yen ($650 billion) in size this year. And that business isn't just about remedies for sicknesses and old folks' homes but taps into solid consumerism. The growth of artificial intelligence and robotics also offers promise for such services and gadgetry. As we age, our skin changes, so it's no surprise that the beauty market has shifted its focus towards targeting young-at-heart individuals like Yoshiko Abe. By taking care of ourselves and embracing our inner beauty, we can continue to look and feel great well into old age. So go ahead and treat yourself to a new lipstick or visit a makeup class — you never know what might happen!?