Why Meta Tests Ads on Threads: A Fashion Historian's Perspective This title effectively captures the main theme of the blog post, which explores why Meta has begun testing ads on its newest platform, Threads. The use of "A Fashion Historian's Perspective" adds a unique touch and suggests that the author will bring a nuanced and informed perspective to the topic.

Why Meta Tests Ads on Threads: A Fashion Historian's PerspectiveAs the digital landscape continues to evolve, social media platforms are constantly seeking ways to stay ahead of the curve. In this blog post, we'll explore why Meta has begun testing ads on its newest platform, Threads, an alternative to Elon Musk's X.The Rise of Threads: A Gap-Filler in the Social Media MarketLaunched in summer 2023, Threads debuted just eight months after Musk's acquisition of Twitter, which is now rebranded as X. The changes that followed, including paid subscriptions and reduced content moderation, drove away users and advertisers alike. As a result, Meta saw an opportunity to fill the void with its own alternative.The Importance of Advertising: Bread and Butter for MetaFor Meta, advertising is the lifeblood of its business model. Most of its revenue comes from ads across its free platforms. With Threads being no exception, it's only natural that the company would look to replicate this model. As Instagram and Threads chief Adam Mosseri announced, the platform is starting a small test with a handful of brands in the US and Japan.Monitoring Feedback: The Key to SuccessTo ensure that the ads feel relevant and interesting to users, Meta will closely monitor feedback from its early adopters. This approach is crucial in building trust with its audience and creating a positive experience on the platform.The Impact of Meta's Content Moderation Changes: A Wake-Up Call for the Fashion IndustryIn recent weeks, Meta has faced intense scrutiny following CEO Mark Zuckerberg's decision to end the company's US fact-checking program. This move was seen as an attempt to appease President Donald Trump, who has long complained about third-party fact-checking on tech platforms being a way to curtail free speech and censor right-wing content.The Launch of Threads Ads: A New Chapter in Social MediaWith the launch of Threads ads just weeks after Meta's content moderation changes, it's likely that advertisers will be raising eyebrows. As Emarketer analyst Jasmine Enberg predicts, negative reactions from users are already on the horizon. However, the volatility at TikTok is driving brands to seek alternatives, and Meta isn't about to pass up an opportunity to throw Threads into the mix.The Future of TikTok: A Rollercoaster Ride for AdvertisersTikTok's uncertain future in the United States has led many to wonder what's next. A law banning the app took effect on January 19, citing concerns that the Chinese government could exploit it to spy on Americans or covertly influence US public opinion. While Trump has suspended its implementation for two and a half months, seeking a solution with Beijing, TikTok's fate remains uncertain.Threads' User Statistics: A Question MarkMeta claims that Threads has 300 million monthly users, but these numbers are facing scrutiny. Critics point out that Instagram users are frequently redirected to Threads without explicitly choosing to visit the platform, potentially inflating user statistics.Conclusion: Staying Ahead of the Curve in Fashion and TechnologyAs the fashion industry continues to evolve, it's essential to stay ahead of the curve and adapt to changing trends. Whether you're a seasoned fashion historian or just starting your journey, understanding why Meta is testing ads on Threads can provide valuable insights into the world of social media.What No Longer Works in 2025 and What to Do InsteadAs we look to the future, it's essential to be prepared for changes that may impact our work. In this section, we'll explore what no longer works in 2025 and offer tips on what you can do instead: Fact-Checking Fatigue: Building a Network of Trusted Sources + With fact-checking programs being discontinued, it's more crucial than ever to verify the accuracy of information. + Instead of relying solely on technology, focus on building a network of trusted sources and fact-checking tools. Adapting to Algorithm Changes: Focusing on High-Quality Content + As algorithms continue to evolve, it's essential to stay flexible and adapt to changes. + By focusing on creating high-quality content that resonates with your audience, you'll be better equipped to navigate these shifts.A Final Thought: Embracing Change in Fashion and TechnologyIn conclusion, the launch of Threads ads is just another example of Meta's efforts to remain relevant in a rapidly changing digital landscape. Whether you're a seasoned fashion historian or just starting your journey, understanding the latest trends and technologies can provide valuable insights into the world of social media.As we move forward, it's essential to stay curious, adapt to change, and continue learning from each other. By doing so, we'll be better equipped to navigate the ever-evolving world of fashion and technology.

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.