Solving the Problem of Unreadable University News A Typographic Approach

Solving the Problem of Unreadable University News A Typographic Approach

As typography designers, we understand the importance of effective communication. However, when it comes to university news, we often overlook a crucial aspect – making the content readable and engaging for our audience. In this blog post, we'll explore a specific problem faced by university administrators, communications teams, and students how to make academic achievements more readable and impactful.

The Importance of University News

University news is critical for fostering community engagement, celebrating student achievements, and showcasing institutional pride. When done correctly, this type of content can inspire students to strive for excellence, attract potential applicants, and build a positive reputation for the institution. However, if not designed with readability in mind, university news can fall flat, leading to disengagement and missed opportunities.

The Problem with University News

University news often involves technical jargon, complex information, and lengthy descriptions – making it difficult for readers to quickly grasp the essential details. This lack of clarity can lead to low engagement, misinterpretation, and frustration among readers.

Practical Solutions for Improving Readability

To overcome this issue, we propose the following strategies

1. Simplify Your Language Use clear and concise language when describing academic achievements. Avoid jargon and technical terms unless absolutely necessary.
2. Visual Hierarchy Organize content using a clear visual hierarchy, including headings, subheadings, bullet points, and short paragraphs. This structure will help readers quickly identify the most important information.
3. Write in the Active Voice Use the active voice to make your text more engaging and easier to read.
4. Highlight Key Points Use bold font or highlighted text to emphasize key takeaways, such as awards received or milestones achieved.
5. Add Visuals Incorporate high-quality images, infographics, or videos to break up large blocks of text and illustrate complex information.

A Typography-Focused Approach

To further enhance readability, we recommend using a typography-focused approach

1. Choose Legible Fonts Select fonts with high legibility, such as Arial, Helvetica, or Georgia.
2. Adjust Font Sizes Vary font sizes to create visual interest and draw attention to key points.
3. Use Line Spacing Apply adequate line spacing to make the text easy on the eyes.

Conclusion

By implementing these strategies, university news can become more readable, engaging, and impactful. As typography designers, it's our responsibility to ensure that university news is not only informative but also enjoyable to read. By doing so, we empower students, faculty, and staff to celebrate achievements and build a stronger community.

Call-to-Action

Take the first step towards making your university news more readable by applying these practical solutions. Encourage your team to simplify language, use visual hierarchy, write in active voice, highlight key points, and add visuals. By doing so, you'll be empowering students, faculty, and staff to celebrate achievements and build a stronger community.

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University news
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Academic achievements
Institutional pride

Word Count 350 words

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.