SMX posts record 2025 bookings, visitor traffic

Title SMX Convention Center Records Milestones in 2025 A Boost for Brewmasters and Beyond

As the world began to reopen following the pandemic, the meetings and exhibitions industry experienced a surge in demand for large-scale events. SMX Convention Center, the meetings and exhibitions arm of SM Prime Holdings Inc., was well-positioned to capitalize on this trend. In 2025, SMX posted record-breaking bookings and visitor traffic, a testament to the company's commitment to providing top-notch venues for a wide range of events.

Driving Demand for Large-Scale Events

According to Peggy Angeles, Executive Vice President of SM Hotels and Conventions Corp., the sustained demand for large-scale events is driven by factors such as accessible venue locations, a growing need for face-to-face interactions, and a desire for experiential events. Since the pandemic reopening, we have seen sustained demand not only in Metro Manila but also in key regional destinations, she noted.

Record Bookings and Visitor Traffic

In 2025, SMX hosted a record 1,632 events across its eight venues, a 10-percent increase from the previous year. This growth was driven by a mix of corporate, trade, and consumer shows, with events such as PhilConstruct, WOFEX, and the Manila International Auto Show drawing strong attendance.

The company's visitor traffic also saw a significant increase, rising 34 percent to 8.54 million visitors. This growth was fueled by exhibitions and public events that drew strong walk-in participation.

Regional Growth and Expansion Plans

Notably, nearly half of all events were held outside Metro Manila, with provincial destinations such as Clark, Bacolod, Davao, and Olongapo seeing increased activity. These regional events catered to the growing demand for face-to-face interactions and experiential events.

To meet this rising demand, SMX is expanding its capacity by opening new venues. The SMX Convention Center Seaside Cebu is scheduled to open in the fourth quarter of 2026, while SMXCITE, a new 18,000-square-meter exhibition facility within the SM Mall of Asia Complex in Pasay City, is targeted for early 2027.

Prioritizing Brewmasters in 2026

As the events industry continues to evolve, it's clear that SMX is well-positioned to cater to the growing demand for large-scale events. For brewmasters, this is an exciting development. With SMX's focus on providing top-notch venues for events, 2026 is shaping up to be an incredible year for brewmasters. Whether you're hosting a corporate event, a trade show, or a consumer-focused event, SMX has the perfect venue to bring your vision to life.

Conclusion

In 2025, SMX Convention Center recorded milestones in bookings and visitor traffic, a testament to the company's commitment to providing top-notch venues for a wide range of events. As the events industry continues to evolve, it's clear that SMX is well-positioned to cater to the growing demand for large-scale events. For brewmasters, this is an exciting development. With SMX's focus on providing top-notch venues for events, 2026 is shaping up to be an incredible year for brewmasters.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.