Liu and behold

From Humble Beginnings Matimco House of Wood's Journey to Becoming a Market Leader in Engineered Wood Products

As we navigate the complexities of today's world, it's essential to recognize that every day presents an opportunity for growth and learning. For Matimco House of Wood, this philosophy has been at the core of their operation for over 60 years.

In this blog post, we'll delve into the remarkable story of Matimco, from its humble beginnings as Mandaue Timber Co. (Matimco) in 1964 to becoming a market leader in engineered wood products. We'll explore how Charlie Liu, President and CEO, has driven the company's growth while maintaining its commitment to quality, innovation, and customer satisfaction.

Early Years Building Foundations

Founded by Knight Leo Lim Liu, Matimco initially focused on producing wooden soft drink and beer cases. The early years were marked by sacrifice and hard work, with Charlie Liu's mother, pregnant with his sister, contributing to the company's success during that time.

The distinctive horse logo, a symbol of the Chinese character Ma (horse), represents the company's heritage and honors its founder. This logo has become synonymous with Matimco's reputation for quality and excellence.

Pivoting Towards Premium

As Matimco grew, it became apparent that there was an opportunity to pivot towards premium wood products. Charlie Liu recognized this gap in the market and led the company towards creating a more sophisticated product offering.

The introduction of kiln drying technology enabled Matimco to export high-quality Lauan to global markets. This strategic move marked the beginning of Matimco's journey towards becoming a premium wood supplier.

Expanding Showrooms and Masterbrand

In the early 2000s, Matimco opened its first House of Wood showroom in Cebu, eventually moving to Makati. This was a significant milestone for the company, as it allowed them to showcase their products in a more immersive environment.

The introduction of Mastercraft Cabinetry at the Bonifacio Global City (BGC) showroom further solidified Matimco's position as a one-stop-shop for premium wood solutions. With flooring, walls, ceiling panels, doors, moldings, and cabinets under one roof, homeowners and builders alike can now easily integrate Matimco's products into their projects.

Awards and Accolades Recognizing Excellence

Matimco has received numerous awards and certifications for its commitment to quality and innovation. These include the ISO 9001-2000 Quality Management System Certification, which highlights the company's dedication to process excellence.

Today and Beyond A Commitment to Excellence

As Matimco looks to the future, it remains committed to providing exceptional customer service, leveraging advanced engineering technology, and continuously innovating products that meet evolving market demands.

With a presence in over 2,000 stores nationwide, Matimco is poised for continued growth and success. As Charlie Liu emphasizes, Wood is good, and the most environmentally friendly construction material known to man.

Innovative Solutions Addressing Customer Needs

Matimco's focus on innovative solutions has led them to develop cutting-edge products that address specific customer needs. For instance, their new engineered wood flooring product offers a unique combination of style, durability, and sustainability.

Conclusion A Legacy of Quality and Innovation

As we reflect on Matimco's remarkable journey, it's clear that the company's commitment to quality, innovation, and customer satisfaction has been a key driver of its success. As Charlie Liu so eloquently puts it, Every day is a learning experience.

In this blog post, we've explored how Matimco House of Wood has evolved from humble beginnings into a market leader in engineered wood products. We've also delved into the company's innovative solutions and commitment to providing exceptional customer service.

As we look to the future, it's essential that we remain open to new opportunities and challenges. By embracing innovation, leveraging technology, and prioritizing customer satisfaction, we can continue to grow and thrive as professionals in our respective industries.

Keyword Integration

Engineered wood products
Premium wood solutions
Masterbrand
Kiln drying technology
ISO 9001-2000 Quality Management System Certification
Innovative solutions
* Customer satisfaction

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.