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LGR Athletes Wear Inc. Powers Up IRONMAN Philippines Partnership
LGR Athletes Wear Inc. Powers Up IRONMAN Philippines Partnership
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Title LGR Athletes Wear Inc. Powers Up IRONMAN Philippines Partnership
The IRONMAN-branded racing season in the Philippines is gearing up for an unforgettable experience, with the upcoming event in Puerto Princesa promising to be a highlight of the year. This year's edition has received a significant boost as LGR Athletes Wear Inc., a premier local sports apparel brand, has stepped in as the main sponsor.
The partnership between IRONMAN Philippines and LGR Athletes Wear Inc. was formally launched during the Philippine Sportswriters Association (PSA) Forum for 2025. The event saw key representatives from both organizations, including Princess Galura, president and general manager of Sunrise Events Inc., Rhayan Cruz, executive vice president and CEO of LGR, triathlete Mervin Santiago, and Eunice Cruz, CEO of LGR.
This strategic collaboration comes at a perfect time as event organizers are introducing an unprecedented innovation customized finisher's shirts for all race categories in partnership with their new apparel sponsor. This unique touch is a testament to LGR Athletes Wear Inc.'s commitment to excellence and its passion for supporting Filipino athletes.
The partnership between IRONMAN Philippines and LGR Athletes Wear Inc. goes beyond just creating customized finisher's shirts; it also marks a significant expansion into new sports ventures. LGR has been known for outfitting top basketball, football, and volleyball teams since its founding in 1988 by Sonia Cruz. This milestone marks a defining moment for the brand as it ventures into triathlon and multi-sports events.
As Rhayan Cruz expressed during the Forum, This is a defining moment for LGR as we venture into triathlon and multi-sports events. Our commitment has always been to support Filipino athletes, and we are thrilled to be part of a global event that brings together top competitors from around the world.
The IRONMAN Philippines event is set to take place on March 2, featuring a grueling endurance race comprising a 1.9 km open-water swim in Puerto Princesa's pristine waters, a 90 km bike ride through scenic coastal roads and city landscapes, and a 21 km run leading athletes through the heart of the city and back towards the finish line.
The event will also serve as a qualifying race for the Ironman 70.3 World Championship, with 45 slots available for the prestigious event taking place on November 8-9 in Marbella, Spain. So far, organizers report that 60 percent of the competitors are international athletes representing 64 countries, reinforcing the event's global appeal.
In addition to the main IRONMAN event, other key events include the Princesa Run on February 28, the IronKids Swim-Run and Kids Run on March 1, and the Sunrise Sprint on March 2, a short distance triathlon event ideal for beginners and experienced racers alike.
Registration is ongoing. For more details, visit [www.ironman.com/races/im703-puerto-princesa](http//www.ironman.com/races/im703-puerto-princesa) or contact Sai Aliman-Mayol at [email protected].
The event is backed by a range of esteemed partners, including Premier & Technical Partners – Asia AG1 Breitling 1884, Fulgaz, Hoka, Hyperice, Qatar Airways, Roka, Ticketsocket, TriDot, Zoot, and Wahoo; Supplier Partners-Asia-Always Advancing and Compressport; The Host City of Puerto Princesa, Official Water Partner Amlan, Official Electrolyte Beverage ION+, event sponsor LGR, Manila Bulletin, Tempo, Puerto Princesa Water Reclamation and Learning Center Incorporated, Robinsons Supermarket, Sante, Teresa Marble Corporation, Catalina's Baskeshop and Café, Media Partners One Sports+, Cignal, Sportograf, and organized and produced by Sunrise Events Philippines.
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