Jollibee Food’s Highlands Coffee evaluates Vietnam IPO

Evaluating Vietnam's IPO 5 Lessons for Game Designers

As game designers, we often focus on the creative aspects of our work. However, as professionals in the industry, it's essential to stay informed about broader business trends and lessons that can apply to our field. Recently, Jollibee Foods Corp, a fast-food restaurant operator, announced that its Vietnamese coffee chain, Highlands Coffee, is considering an initial public offering (IPO) and a subsequent listing in Hanoi. This news caught our attention, and we'd like to extract five valuable lessons that game designers can learn from this development.

Lesson 1 Understand Your Market

Before considering an IPO, Highlands Coffee needs to thoroughly understand its market and the demand for its product. Similarly, game designers must analyze their target audience and market trends to ensure that their game is appealing to the right people and that there's a demand for it. By gaining a deep understanding of the market, game designers can make informed decisions about their game's development, marketing, and distribution, increasing its chances of success.

Lesson 2 Develop a Strong Brand Identity

Highlands Coffee's strong brand recognition in Vietnam is likely a key factor in its IPO decision. Game designers can learn from this by developing a consistent and recognizable brand identity for their game. This includes creating a visual and tone of voice that resonates with their target audience, as well as building a community around the game. By establishing a strong brand, game designers can increase their game's visibility, attract more players, and create a loyal fan base.

Lesson 3 Be Ad-Hoc and Flexible in Your Approach

The IPO process requires Highlands Coffee to be ad-hoc and flexible in its planning. Similarly, game designers must be prepared to pivot their game's development if necessary. This might involve adjusting the game's genre, mechanics, or marketing strategy based on player feedback or changes in the market. By being adaptable, game designers can ensure that their game remains relevant and appealing to players.

Lesson 4 Leverage Partnerships and Collaborations

Highlands Coffee's potential listing in Hanoi highlights the importance of partnerships and collaborations. Game designers can learn from this by forming partnerships with other developers, publishers, or industry professionals. This can help game designers access new markets, technologies, or talent, ultimately increasing their game's reach and success.

Lesson 5 Prioritize Sustainability

Finally, Highlands Coffee's IPO decision emphasizes the importance of sustainability. Game designers must prioritize creating games that are sustainable and can be supported long-term. This might involve developing games with strong replay value, creating engaging community features, or building a loyal fan base. By focusing on sustainability, game designers can ensure that their game remains successful and profitable over the long term.

In conclusion, the potential IPO of Highlands Coffee offers valuable lessons for game designers. By understanding their market, developing a strong brand, being ad-hoc and flexible, leveraging partnerships and collaborations, and prioritizing sustainability, game designers can increase their game's chances of success and build a loyal fan base.

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.