Japan's new year card tradition, centuries old, fading fast

Here is a rewritten version of the blog post with a polished and professional tone

Fading Tradition Japan's Centuries-Old New Year Card Custom

The art of sending nengajo (New Year cards) in Japan has been a cherished tradition for centuries. However, as technology continues to advance and lifestyles change, this beloved custom is slowly fading away. In this blog post, we'll explore the history and significance of nengajo, and examine the factors contributing to its decline.

A Brief History of Nengajo

The practice of sending New Year cards, known as nengajo, dates back to the 16th century in Japan. Initially, these cards were simple, hand-drawn illustrations on paper. Over time, the tradition evolved, and nengajo became a highly anticipated annual ritual. In the early 20th century, commercial production of nengajo began, making it easier for people to send these cards to friends, family, and colleagues.

The Significance of Nengajo

Nengajo holds immense cultural significance in Japan. These cards are not just a thoughtful gesture; they're an essential tool for maintaining social relationships and building community. In a society that values harmony and respect, nengajo serves as a symbol of goodwill, friendship, and gratitude. The act of sending and receiving these cards fosters a sense of connection and belonging among individuals.

Why is Nengajo Fading Away?

Several factors are contributing to the decline of nengajo in Japan

Technological advancements With the rise of digital communication tools like email, social media, and messaging apps, people have turned away from traditional methods of sending greetings.
Changing values and priorities As Japanese society becomes increasingly fast-paced and individualistic, the value placed on community and tradition has diminished.
Demographic changes Shifts in population demographics, such as aging populations and declining birth rates, may also be influencing the decline of nengajo.

Conclusion*

As we reflect on Japan's centuries-old New Year card custom, it's clear that nengajo remains an important cultural artifact with valuable lessons for public relations experts. In a world where technology often dominates our interactions, nengajo reminds us of the power of human connection and community-building. As we move forward, let us cherish and preserve this tradition, recognizing its significance in maintaining social relationships and fostering harmony.

As public relations professionals, it's essential to appreciate the value of personal connections and community engagement. By learning from Japan's nengajo tradition, we can better understand the importance of building and nurturing relationships in our own work.

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.