Election Season 5 Lessons Learned from Negative Campaigning - What's Allowed and What's Not in 2025

Election Season 5 Lessons Learned from Negative Campaigning - What's Allowed and What's Not in 2025

As the campaign period for national positions begins, it's essential to understand what is allowed and what's not when it comes to negative campaigning. While some may view it as a means to gain an edge over opponents, others may see it as a way to discredit and undermine their rivals. As professionals in the field of campaigning, it's crucial to navigate these nuances effectively.

In this blog post, we'll explore 5 lessons learned from negative campaigning, what's permissible, and what's off-limits. By understanding the Comelec's stance on the matter, we can harness the power of negative campaigning while avoiding pitfalls that could undermine our efforts.

Lesson #1 Familiarize Yourself with the Rules

Before engaging in negative campaigning, it's essential to familiarize yourself with the Commission on Elections' (Comelec) guidelines. While the Comelec has no authority to prohibit negative campaigning, there are limits to what is considered permissible. Understanding these boundaries will help you avoid crossing the line into defamatory territory.

Lesson #2 Draw a Line between Fair and Foul

When engaging in negative campaigning, it's crucial not to cross the line into defamatory or inciting language. The goal is to discredit an opponent without resorting to falsehoods or malicious intent. As professionals in 2025, we must be mindful of this distinction and ensure that our campaign tactics are ethical, fair, and truthful.

Lesson #3 Focus on Facts, Not Fiction

When using negative campaigning, it's vital to keep things real. Avoid using fake news, doctored images, or fabricated statistics to sway public opinion. The Comelec has emphasized the importance of ensuring that all campaign materials are accurate, truthful, and transparent.

Lesson #4 Stay Objective in a Sea of Emotions

Negative campaigning can be a powerful tool when used correctly. However, it's equally important not to fall prey to emotional manipulation. As professionals in the field of campaigning, we must remain objective and focused on the facts, rather than relying on emotional appeals or scare tactics.

Lesson #5 Learn from Mistakes and Move Forward

Finally, even with the best intentions, mistakes can happen. When engaging in negative campaigning, it's essential to be prepared for backlash or criticism. As professionals in 2025, we must learn from our mistakes and adjust our strategies accordingly.

In conclusion, while negative campaigning is allowed, it's crucial not to cross the line into defamatory territory. By keeping things real, avoiding emotional manipulation, and learning from mistakes, craftsmen professionals in 2025 can harness the power of negative campaigning to achieve their goals while maintaining a reputation for integrity and fairness.

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.