DOT, The Manila Times sign agreement on Asean Tourism Forum 2026

Title DOT, The Manila Times Team Up for Asean Tourism Forum 2026 Amplifying Public Awareness and Engagement

The Department of Tourism (DOT) and The Manila Times have signed a partnership agreement for the Asean Tourism Forum (ATF) 2026, a strategic collaboration aimed at promoting the Philippines as a vibrant tourism destination. This significant partnership seeks to boost public awareness and engagement, solidifying the country's position in the global tourism landscape.

What is the Asean Tourism Forum?

The ATF is the region's premier annual tourism gathering, attracting ministers, national tourism organizations, industry leaders, and travel stakeholders from the 10 member states of the Association of Southeast Asian Nations (ASEAN). The forum promotes Southeast Asia as a single tourism destination and features Travex, a major travel trade fair connecting international buyers with Asean tourism suppliers.

The Manila Times' Commitment

As the president and COO of The Manila Times, Blanca Mercado emphasized the importance of responsible storytelling in promoting the Philippines as a world-class destination. She reiterated the company's commitment to highlighting not only destinations but also the people, culture, and spirit that make the country truly exceptional.

DOT's Appreciation

Tourism Secretary Christina Garcia Frasco expressed gratitude for The Manila Times' support, acknowledging that the partnership will help address the challenges facing the tourism industry. Assistant Secretary Czarina Zara-Loyola and other officials from both organizations were present at the MOA signing.

Significance of the Partnership

This collaboration between the DOT and The Manila Times serves as a testament to the power of information in inspiring travel, supporting communities, and uplifting the tourism sector. By working together, they aim to deliver meaningful coverage leading up to and during the forum, promoting the Philippines as a vibrant destination for tourists.

Conclusion

The partnership between the DOT and The Manila Times is a significant step towards amplifying public awareness and engagement for the Asean Tourism Forum 2026. As the industry continues to evolve, collaborations like this will be crucial in addressing the challenges ahead. By working together, we can create a more sustainable tourism sector that benefits both locals and tourists alike.

Keywords DOT, The Manila Times, Asean Tourism Forum, ATF, ASEAN, Travex, responsible storytelling, tourism promotion, community development.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

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