Chinese IP characters capture hearts in Vietnam

Five Lessons Learned from Chinese IP Characters Captivating Hearts in Vietnam

As the popularity of Chinese IP characters like Ma Xiao Ye spreads across Vietnam, it's clear that these beloved characters are not just winning hearts but also offering valuable lessons for businesses looking to connect with international audiences. Here are five key takeaways

Lesson 1 Emotional Connection Outweighs Cuteness

Ma Xiao Ye's massive following in Vietnam can be attributed to its relatable message of perseverance, which resonates deeply with the local audience. This serves as a reminder that consumers crave substance and meaning beyond surface-level cuteness. By tapping into emotions, IP characters can create a lasting connection with their audience.

Lesson 2 Storytelling is Essential

The narrative surrounding Ma Xiao Ye has captivated Vietnamese audiences, transforming it into a shared symbol of resilience. This highlights the critical importance of storytelling in fostering an emotional bond between consumers and IP characters. By crafting compelling narratives, businesses can create a sense of shared identity and community.

Lesson 3 Localization is Key to Long-Term Success

The success of Ma Xiao Ye in Vietnam is also attributed to its localized designs and partnerships with local artists. This underscores the importance of cultural sensitivity and collaboration in creating a sustainable market for IP characters. By incorporating local elements, businesses can create a deeper emotional connection with their audience and build a loyal fan base.

These five lessons offer valuable insights for businesses looking to expand their reach into international markets. By focusing on emotional connections, storytelling, and localization, companies can increase the chances of success and build lasting relationships with consumers around the world.

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.