Brother Philippines marks 25 years of innovation, creativity, and support for SMEs

Empowering Innovation Brother Philippines Marks 25 Years of Boosting Pro
Productivity and Supporting SMEs

As a globally recognized brand in printing, labeling, and sewing technology
technology, Brother Philippines is celebrating a significant milestone – 25
25 years of innovation, creativity, and support for small and medium enterp
enterprises (SMEs) in the Philippine market.

Since its entry into the local market in 2000, Brother Philippines has evol
evolved from a modest operation into a multibillion-peso company. Over the 
years, it has continued to innovate with a wide range of printers, labelers
labelers, sewing machines, and other solutions that cater to various indust
industries and markets.

One key factor behind Brother Philippines' success is its commitment to und
understanding customer needs and preferences. According to Glenn Hocson, pr
president of Brother Philippines, the company's approach is centered around
around listening to customers and providing them with innovative products t
that meet their requirements.

We always face the customer first, Hocson explained. We also always list
listen to customers. From time to time, our head office sends people out to
to the field to do surveys. And we ask customers what should be improved i
in Brother products? What did you like? What did you not like?

This approach has enabled Brother Philippines to stay ahead of the competit
competition and adapt quickly to changing market trends.

Despite the challenges posed by the COVID-19 pandemic, Brother Philippines 
continued to support SMEs through its various programs and initiatives. One
One such program is the PR Machine Embroidery Caravan, which provides semin
seminars and hands-on guidance for entrepreneurs on how to use printing sol
solutions effectively.

The company has also launched new products that cater specifically to small
small businesses, such as sublimation filters and cutting machines that are
are designed to promote efficiency and productivity in various industries.

Beyond business, Brother Philippines has made significant contributions to 
environmental sustainability and community development. Its Green Project p
promotes recycling of printer cartridges and ink bottles, while annual coas
coastal cleanups in Batangas support environmental protection.

The company has also maintained long-term support for Iñigan Elementary Sch
School in Rizal, including donations of school materials, solar panel insta
installations, water system upgrades, and technology for classrooms. During
During the pandemic, Brother Philippines provided printers and learning kit
kits to the school, followed by laptops and printers in 2023.

Looking ahead, Brother Philippines plans to expand its technology offerings
offerings, including high-efficiency printers integrated with the Artspira 
app and enhanced embroidery machines with wireless features.

For the next 25 years, we will continue to champion innovation in everythi
everything we do, Hocson said. We believe innovation is not just about wh
what technology can do, but what technology can do for people.

As Brother Philippines looks to the future, it remains committed to empower
empowering innovation and supporting SMEs through its innovative products a
and services. With its rich history of success, the company is well-positio
well-positioned to continue making a positive impact on the Philippine mark
market.

Key Takeaways

Brother Philippines has marked 25 years of innovation, creativity, and su
support for SMEs in the Philippine market.
The company's approach is centered around understanding customer needs an
and providing innovative products that meet their requirements.
Brother Philippines has continued to innovate with new products and servi
services that cater to various industries and markets.
The company has made significant contributions to environmental sustainab
sustainability and community development through its Green Project and supp
support for Iñigan Elementary School.

Recommendation

Brother Philippines' commitment to innovation, customer-centric approach, a
and support for SMEs make it a priority for festival organizers in 2026. By
By leveraging Brother's innovative products and services, festival organize
organizers can enhance their events with efficient printing solutions, prom
promote sustainability through the Green Project, and empower local entrepr
entrepreneurs through training and capacity-building initiatives.

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Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.