"The Animation Revolution: What Gen Zs and Gen Alphas Bring to the Table

The Animation Revolution: What Gen Zs and Gen Alphas Bring to the TableAs the animation industry continues to evolve, it's exciting to consider the impact that Generation Z (born between 1997 and 2012) and Generation Alpha (born between 2013 and 2025) will have on our creative landscape. With their entrepreneurial spirit, love of technology, and passion for creating content that resonates, these two generations are poised to shake things up in the world of animation.I had the opportunity to sit down with Anthony Oundjian, managing director and senior partner of the Boston Consulting Group's Manila office, to discuss what Gen Zs and Gen Alphas bring to the table. In this blog post, we'll explore their characteristics, challenges, and opportunities that will shape the future of animation.The Disruptive Duo: Gen Zs and Gen AlphasImagine a room filled with creative energies, each with their own unique style, perspective, and approach. That's what you get when you bring together Gen Zs and Gen Alphas. Both generations are known for their innovative thinking, passion for technology, and love of creating content that resonates.Gen Zs, born between 1997 and 2012, are the first generation to grow up with the internet as a fundamental part of their lives. They're digital natives who have mastered the art of online communication, social media, and gaming. This generation is all about inclusivity, diversity, and sustainability – values that will shape their creative expression.Gen Alphas, born between 2013 and 2025, are growing up in a world where AI, AR, and VR are becoming increasingly integrated into daily life. They're the first generation to have AI-powered toys and educational tools as an integral part of their childhood. Gen Alphas are naturally curious, tech-savvy, and eager to learn.The Shift: From Traditional to DigitalAs we look to the future, it's clear that traditional animation methods will continue to evolve alongside digital technologies. Gen Zs and Gen Alphas have grown up with tablets, smartphones, and gaming consoles, making them natural adopters of digital tools and platforms.For example, online platforms like TikTok and YouTube have given rise to a new wave of animators who create content that's engaging, entertaining, and often interactive. These digital natives are pushing the boundaries of storytelling, using AI-powered editing software, and experimenting with innovative visual styles.The Challenges: Navigating DisruptionAs we adapt to this new landscape, it's essential to acknowledge the challenges that come with it. Gen Zs and Gen Alphas bring a level of uncertainty and disruption that can be unsettling for traditional animators who are used to working within established frameworks.To succeed in this changing environment, we must be willing to take calculated risks, experiment with new tools and techniques, and be open to learning from our mistakes. This requires a willingness to adapt, innovate, and continuously develop our skills.The Opportunities: Unlocking CreativitySo, what do Gen Zs and Gen Alphas bring to the table? For animators, this means an incredible opportunity to tap into their creative energies, innovative thinking, and love of technology. By embracing these new generations, we can: Develop more diverse and inclusive content that reflects the values and perspectives of both Gen Zs and Gen Alphas Leverage AI-powered tools to streamline our workflow, enhance our storytelling capabilities, and create immersive experiences Foster a sense of community and collaboration among animators from different backgrounds and age groupsThe Moral: Embracing ChangeAs we navigate this new landscape, it's essential to remember that change is not just a natural part of growth but also an opportunity for innovation and creativity. By embracing the characteristics, challenges, and opportunities presented by Gen Zs and Gen Alphas, we can: Stay relevant in a rapidly changing industry Attract new talent and perspectives that will shape the future of animation Create content that resonates with diverse audiencesIn conclusion, the arrival of Gen Zs and Gen Alphas is not just a demographic shift but also an opportunity for animators to tap into their creative energies, innovative thinking, and love of technology. By embracing this new landscape, we can unlock creativity, foster collaboration, and shape the future of our industry.Key Takeaways: Gen Zs and Gen Alphas bring a unique set of characteristics and skills to the animation industry The shift from traditional to digital animation is underway, with AI-powered tools playing an increasingly important role Embracing change and innovation can lead to new opportunities for animators and the development of more diverse and inclusive contentSEO Keywords: Generation Z Generation Alpha Animation industry Digital animation AI-powered tools Innovative storytelling Inclusive content Collaboration among animators

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.