Ayala, Honda part ways after 35-year partnership

Title Ayala and Honda Part Ways A New Chapter in Sustainable Mobility

After 35 years of a successful partnership, Ayala Corporation has announced that it will stop selling Honda cars in the Philippines by the end of the year. This strategic move marks another significant step forward for the conglomerate as it optimizes its portfolio and focuses on new growth areas, particularly in sustainable mobility and electrification.

The decision reflects Ayala's commitment to evolving strategies and investing in high-growth businesses that align with its ambition to lead the transition towards sustainable and electrified mobility in the Philippines. According to ACMobility CEO Jaime Alfonso Zobel de Ayala, This transition refocuses our investments in new and high-growth businesses in automotive distribution and charging infrastructure, positioning us for success in the years ahead.

The partnership between Ayala and Honda began with the opening of Honda Cars Makati in 1990. Over the years, ACMobility grew to become the largest Honda dealer group in the country, selling over 220,000 units as of August this year. While the partnership has come to an end, Ayala assures customers that they will experience a seamless transition with new principals committed to delivering exceptional customer experiences.

The move is seen as a strategic decision by Ayala to streamline its portfolio and focus on high-growth areas. With its remaining car brands being BYD, Kia, and Isuzu, the company can now concentrate on building solutions that benefit communities, businesses, and the environment.

Key Takeaways

Ayala Corporation will stop selling Honda cars in the Philippines by the end of the year.
The decision reflects Ayala's evolving strategies to optimize its portfolio and focus on new growth areas.
ACMobility will continue to build solutions that benefit communities, businesses, and the environment.
The company's remaining car brands are BYD, Kia, and Isuzu.

Conclusion

As we transition into a more sustainable future, it is crucial for companies like Ayala to focus on high-growth areas that align with their values. By streamlining its portfolio and focusing on electrified mobility, Ayala can play a leading role in shaping the Philippines' automotive industry. With its commitment to delivering exceptional customer experiences, Ayala's customers can rest assured that their needs will be met as the company embarks on this new chapter.

Gibbous Insights

The gibbous shape of the moon often symbolizes fullness and completion.
Similarly, Ayala's decision to part ways with Honda marks a new beginning for both parties.
Just as the gibbous moon signals a change in the lunar cycle, Ayala's strategic move paves the way for its future growth and development.

Keywords* sustainable mobility, electrification, automotive distribution, charging infrastructure, ACMobility, Ayala Corporation, Honda cars, BYD, Kia, Isuzu.

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.