Ad firm Digital platforms key to growing football crowd in PH

Title The Future of Football Why Digital Platforms Are Crucial to Gr
Growing the Sport in PH

As we count down to the FIFA World Cup 2026, it's clear that digital platfo
platforms will play a pivotal role in expanding football engagement in the 
Philippines. According to Aleph, a global digital advertising firm, Filipin
Filipino football fans are largely composed of Gen Z and young millennials,
millennials, with approximately 80 percent under the age of 35 and a strong
strong 18-to-24 demographic driving digital engagement.

The Rise of Digital Football

Research indicates that around 39 million Filipinos are interested in footb
football, with 57 percent primarily using social platforms to watch live sp
sports. Furthermore, 44 percent use social media to discover sports content
content, highlighting the importance of digital channels in reaching and en
engaging with this audience.

Maximizing Lifestyle Content

Anna Dy, country head of Aleph Philippines, emphasizes the need to maximize
maximize the lifestyle aspect of football to attract more fans. I can prov
provide advice, which is to really push the lifestyle side of it because it
it really can draw in more fans into the sport, she says. By highlighting 
the values and excitement associated with football, stakeholders can create
create a stronger connection with their audience.

Elevating the Conversation

Aleph also aims to elevate the conversation about sports, specifically foot
football in the Philippines. As Amaia Navas, senior vice president for glob
global partnerships, notes, As soon as we provide more content and make it
it more accessible, it's going to be to cover and engage. By providing eng
engaging and accessible digital content, football stakeholders can sustain 
audience attention and grow the sport locally.

New Ways of Engaging

Enrique Levy, a global expert in sports media at Cayo TV, stresses the need
need for traditional sports broadcasting models to adapt to changing viewin
viewing habits. The sporting industry needs to find new ways to engage wit
with the audience, he says. By investing in multi-channel distribution and
and continuous storytelling around football, stakeholders can rectify the d
decline of traditional broadcasting methods.

Conclusion

As we look ahead to the FIFA World Cup 2026, it's clear that digital platfo
platforms will be key to growing the football crowd in PH. By maximizing li
lifestyle content, elevating the conversation, and finding new ways to enga
engage with audiences, football stakeholders can strengthen their ecosystem
ecosystem and attract more fans to the sport.

Keywords Digital Football, FIFA World Cup 2026, Social Media, Lifestyl
Lifestyle Content, Sports Engagement, Philippines Football League

Edward Lance Arellano Lorilla

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.